Processing of personal data

When using the InnoMatrix website, your personal data is collected and processed only when and to the extent necessary, based on your consent in accordance with the General Data Protection Regulation (GDPR).

What data is collected and for what purpose

• Personal data you provide by filling out the contact form (name, surname, email address) is used to contact you and respond to your inquiry.
• Personal data you provide when downloading materials from the InnoMatrix website (name, surname, email address, company name) is used for:
– sending the requested materials,
– communication about related InnoMatrix services or news, if you have given your consent.
• Personal data you provide when subscribing to the InnoMatrix newsletter (name, surname, email address) is used only for sending the newsletter.
InnoMatrix does not disclose your personal data to third parties without prior explicit consent, except in cases required by law.

Cookie Policy

Cookies are small text files that are stored on your end device. On the InnoMatrix website, cookies are used to ensure site functionality, improve user experience, and analyze site usage.
The use of cookies can be limited or disabled by adjusting your browser settings or in the cookie consent menu.

Analytics and marketing tools used

Google Tag

The Google Tag collects information about website visits, viewed pages, and traffic sources. InnoMatrix uses this information for audience creation and ad placement on Google and third-party platforms, as well as for limiting ad display frequency.

LinkedIn Insight Tag

The LinkedIn Insight Tag allows analysis of website visitor behavior. The data is used to ensure relevant InnoMatrix advertising on LinkedIn and related platforms.

Sugar Market web tracking

The Sugar Market tracking tag allows analysis of visitor activities on the website and links this information with InnoMatrix CRM system data to improve website performance, marketing effectiveness, and customer communication.
Consent for Google, LinkedIn, and Sugar Market tracking tools can be managed in the cookie settings.

IP anonymization

Before data processing, IP addresses are anonymized, preventing them from being directly linked to a specific individual.

Whenever InnoMatrix contacts individuals for survey participation, certain personal data is processed, including but not limited to: email address, phone number, name, surname, age, and postal code.
Personal data used to contact survey respondents is obtained from the following sources:
– publicly available sources and public registers,
– contact lists provided by clients in cases where InnoMatrix, on behalf of a client, conducts customer satisfaction, employee satisfaction, or user experience studies.
The processing of personal data is carried out only for the purpose of conducting the specific study and only to the extent necessary for the survey. Personal data is not used for other purposes without the relevant individual's prior consent or other legal basis in accordance with the General Data Protection Regulation.
InnoMatrix ensures that all personal data processing activities carried out within surveys comply with the applicable data protection laws and best research practices.

This privacy policy is designed to explain how SIA “InnoMatrix” processes personal data when conducting market, public opinion, and social research, maintaining survey panels, cooperating with clients, and ensuring the operation of its website. The policy applies to all natural persons whose data comes into the possession of SIA “InnoMatrix”, regardless of whether the person is a survey participant, panel member, client, or representative of a cooperation partner.

SIA “InnoMatrix” processes only those personal data that are necessary for a specific study, survey, or service provision. The amount of data is always proportionate to the purpose for which it is obtained. Usually, these are basic contact and demographic data that allow ensuring that the study results are statistically correct and representative.

Personal data most often comes into our possession directly from the individual. This happens when a person fills out a registration form, participates in a survey, applies to join a panel, or contacts us electronically or in another way. In certain cases, contact information may be obtained from publicly available sources or provided to us by a client on whose behalf the research is conducted, for example, in employee or customer satisfaction studies.

The main purpose of processing personal data is to conduct research. The data is used to contact respondents, ensure that the research sample meets certain criteria, analyze results across various demographic segments, and ensure research quality.

The processing of personal data is based on several legal grounds. Most often, it is the individual's consent given when participating in a survey or panel. In certain cases, data processing takes place based on the legitimate interests of SIA “InnoMatrix” to conduct market and public opinion research, which is an important tool for decision-making in both the private and public sectors.

SIA “InnoMatrix” does not sell personal data and does not transfer it to third parties for marketing or other purposes unrelated to research. Personal data may be transferred only to the extent necessary for the provision of services, for example, to IT infrastructure maintainers, or in cases required by law.

Personal data is stored only as long as necessary to achieve the specific purpose. After the completion of the study, personally identifiable data is deleted or separated from the research data, making it anonymous. If data retention is required by law, it is stored for the relevant periods.

Cookies are used on the SIA “InnoMatrix” website to ensure site operation, improve user experience, and obtain visit statistics. Cookies do not allow direct identification of a person and are not used for individual profiling.

We pay special attention to the security of personal data. Technical and organizational measures are used to prevent unauthorized access, data loss, or disclosure. Only authorized employees who need it for their job duties have access to personal data.

Every individual has the right to receive information about what personal data is being processed about them, to request the correction of inaccurate data, to restrict or stop processing, as well as to withdraw previously given consent. If a person believes that their rights have been violated, they have the right to contact the Data State Inspectorate.

For questions related to the processing of personal data or this privacy policy, please contact the SIA “InnoMatrix” data controller Mārtiņš Danusevičs by writing to the email address [email protected]